Kabhi kabhi jeetne ke liye kuchh haarna bhi padta hai (Sometimes to win something, you need to lose something)…” Shah Rukh Khan’sfamous line from Baazigar (1993) rings true as his home production, RA.One, gears up for a Diwali release.The actor-filmmaker however is unperturbed by comparisons with Rajinikanth blockbuster Robot (2010) that was the mostexpensive Indian film ever made, and one of the biggest grosser too.
Apprehensions about RA.One turning out to be a profitable venture are growing. “I don’t know about the budget of Robot, but when we started RA.One, I knew I could lose money on it unless it can do better business than my last big hit. I’m okay with that, I just might have to dance at a few extra weddings,” Shah Rukh jokes.
He insists that it’s highly unlikely that the film won’t work, attributing his confidence to the film’s novelty value: “After 20 years, comparisons no longer bother me. And as for the apprehensions about profitability, well, as my wife Gauri puts it, even if I lose a few crore, I can afford it, given how much I’ve earned from this industry in the last two decades.” The hype for this Anubhav Sinha directed fantasy film is slowly and steadily growing.
It’s believed that SRK has spent whopping Rs 52 crore on its promotions. “The unveiling of thefirst look of the film cost Red Chillies at least Rs 2 crore. And the trailers released during the ICC World Cup also didn’t come cheap,” points out a trade veteran.
SRK shrugs off the money factor, insisting that it will come and go. “I’m glad I could fly for my kids in the film. The technology we’ve used is here to stay,” he enthuses.
Prod him on the film’s financial prospects and he quips, borrowing Rhett Butler’s famouswords from Gone With The Wind (1939), “Frankly my dear, I don’t give a damn. Even if I don’t earn money from the film, it will earn me respect.”
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