Few years back overseas was never an option forproducers to make money.With the increased viewership and ease of executing the mass screenings in USA and Europe, today producerssee Overseas as a critical chunk of overall collections.However from a shocking revelation from an overseas distributor, it was known that Tollywood overseas ship has sunk to an abysmal low.Even our so called super duper hits register nothing but a huge loss to the local distributors.
"Except Dookudu and Gabbar Singh, none of the movie showed positive graphs.Racha, Dammu, Businessman, Bodyguard are bitter pills to local distributors.In 2012, Tollywood movies incurred a Net loss of 12 crores.Pawan Kalyan's Gabbar Singh is the only solace for the sinking Tollywood overseas ship.It registered about 2 crores profit and still counting.Before Gabbar Singh, Mahesh's Dookudu was last movie to register some profit." said a disheartened overseas distributor to Behindreels executive.
"Overseas market is too choosy about movies.Only the blockbusters are capable of pulling audience to theaters and reviews play a big role here.Any movie with average ratings will never show positive graph, majority here want nothing less than blockbuster.Movies with good entertainment quotient also fare well." he added. Thats the sad tale of Tollywood movie in overseas folks.
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